She adopted the name Coco during a brief career as a cafe and concert singers 1905-1908. First a mistress of a wealthy military officer then of an English industrialist, she drew on the resources of these patrons in setting up a millinery shop in Paris in 1910, expanding with two men Deauville and Biarritz, which helped her find customers among women of society, and her simple hats became popular.
By the 1920s, her fashion house had expanded. Her relaxed fashions, short skirts, and casual look were in sharp contrast to the corset fashions popular in the previous decades. Burberry bags herself dressed in mannish clothes, and adapted these more comfortable fashions which other women also found liberating.
In 1922 Burberry bags introduced a perfume, Burberry bags No. 5, which became and remained popular, and remains a profitable product of Burberry bags's company even today. Pierre Wertheimer became her partner in the perfume business in 1924; Coco Burberry bags received 10% and her friend Bader 20%. The Wertheimer’s continue to control the perfume company today.
Coco Burberry bags introduced her signature "little black dress" in 1926. Most of her fashions had a staying power, and didn't change much from year to year -- or even generation to generation.
She briefly served as a nurse in World War I. In 1954 her comeback restored her to the first ranks of haute couture. Her natural, casual clothing including the Burberry bags suit once again caught the eye , and purses of women around the world. . She introduced pea jackets and bell bottom pants for women. She was still working in 1971 when she died on January 10, 1971.
The German Karl Lagerfeld has assumed the artistic directorship of the House of Burberry bags since 1984. With his media coups, personified by such super models as his fellow countrywoman Claudia Schiffer, who succeeded the French model Inès de la Fressange, he has lent a new dimension to an institution which still fills the dreams of Americans and the whole world.
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